In Los Angeles—where the United States will host two of their three group games—the buzz surrounding the World Cup is unmistakable, yet the excitement seems to be simmering just beneath the surface. As travelers make their way through Los Angeles International Airport, they’re greeted by vibrant banners heralding “LA26” along with digital billboards showcasing members of the USA squad. A striking mural of Argentine soccer legend Lionel Messi adds an artistic flair to downtown, while convenience stores stock an array of World Cup merchandise.
Despite these efforts, many locals remain blissfully unaware of the impending tournament. One taxi driver, transporting BBC World Service staff, expressed his surprise: “There’s a World Cup happening? Who’s playing?”
For the organizers, however, there’s a palpable sense of anticipation that the excitement will build as the tournament progresses. Larry Freedman, co-chairman of the Los Angeles World Cup Host Committee, reflects on the slow, steady build-up to this grand event. “It’s been a long time coming,” he says, “and with so much happening in LA, people have been focused on the immediate rather than what’s coming in a couple of years.”
As the kickoff approaches, Freedman notes a distinct shift in enthusiasm. “Now that we’re on the eve of it all, people are starting to get very, very excited. We have such a diverse community here, with individuals from all over the world whose teams will be competing.”
Among the fans, even those who may not consider themselves die-hard football enthusiasts are eagerly anticipating the games. In Santa Monica, Isaiah and Husna from Sacramento County, are excited about experiencing the tournament.
“I’m pretty excited,” Isaiah shared with BBC Sport. “I’ve never actually watched the World Cup before, but I will this year. It’s here in LA—there’s something special about that.”
Husna added, “Many people don’t even know what the World Cup is here, but with it being in LA, a well-known place, they’ll definitely learn about it and tune in.”
However, both admitted they were unclear about the opponent the USA faces in their opening match.
The younger generation of Americans, many of whom missed the last World Cup held in the U.S. back in 1994, appear eager for the action. Mahon, another passionate fan, enthused, “We have watch parties set up, so we’re really excited. Even friends who aren’t into soccer are feeling that Team USA pride.”
He noted a changing landscape of sports preferences in the nation, stating, “I think soccer has surpassed baseball in popularity here, but it might not reach the heights of American football or basketball. Still, I believe people will get into it.”
As the World Cup draws near, LA is brimming with potential for both fervor and community spirit, suggesting that perhaps, in time, the tournament will capture the hearts of many more Angelenos.
